Everyday choices
Coffee or tea? A small choice with a story
A morning ritual, a familiar cup, a moment to yourself. Explore what makes an everyday either/or question worth asking.
Read storyStories for curious minds. Explore everyday preferences, discover different perspectives, and get to know the numbers behind our choices.
A morning ritual, a familiar cup, a moment to yourself. Explore what makes an everyday either/or question worth asking.
Read story
Look back at seven days of small decisions with three useful questions. The aim is curiosity, not a verdict about who you are.
A museum ticket and an unplanned street need not compete for the whole trip. Try planning the anchors and leaving the gaps open.
“A quiet evening” and “a boring evening” are hardly the same invitation. Here is a practical way to spot a loaded either/or question.
A 2015 coffee survey is a useful lesson in reading percentages: what people consume is not necessarily what they prefer.
Pet ownership and pet preference are not interchangeable. A U.S. survey shows why a familiar either/or deserves a closer look.
A randomized workplace study gives the home-versus-office debate a more useful question: what happens when people can use both?
An older reading survey offers a useful surprise: choosing a format does not mean abandoning the others. What does your reading moment need?
You do not need to agree to be curious. A few ways to turn a simple preference question into a thoughtful conversation.