Behind the numbers
One word can change the choice you think you are making
âA quiet eveningâ and âa boring eveningâ are hardly the same invitation. Here is a practical way to spot a loaded either/or question.
Stories for curious minds. Explore everyday preferences, discover different perspectives, and get to know the numbers behind our choices.
âA quiet eveningâ and âa boring eveningâ are hardly the same invitation. Here is a practical way to spot a loaded either/or question.
A 2015 coffee survey is a useful lesson in reading percentages: what people consume is not necessarily what they prefer.
Before comparing two percentages, look at who answered, how many responses were counted and when the result was recorded.